Thinking, Fast and Slow – Daniel Kahneman
Thinking, Fast and Slow – Daniel Kahneman
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One of the Most Influential Books of the 21st Century
Over 10 million copies sold worldwide — the groundbreaking psychology classic that changed the way we think about thinking.
About the Book
Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour in Thinking, Fast and Slow. Distilling decades of research, Kahneman reveals that there are two ways we make choices:
- System 1 – Fast, intuitive, and emotional thinking
- System 2 – Slow, deliberate, and logical thinking
His book uncovers how our minds are tripped up by error, bias, and prejudice — even when we believe we're being rational — and offers practical techniques to improve your decision-making every day.
Why You'll Love It
- Understand the hidden forces shaping your choices
- Learn to recognise cognitive biases in yourself and others
- Backed by decades of Nobel Prize-winning research
- Praised by Financial Times, Sunday Times, and Steven D. Levitt of Freakonomics
"There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow." — Financial Times
Author: Daniel Kahneman | Publisher: Penguin Books | ISBN: 9780141033570
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