The Power of Habit by Charles Duhigg

Why We Do What We Do — and How to Change It

At the heart of every habit is a simple neurological loop: a cue, a routine, and a reward. Once you understand this loop, you hold the key to transforming virtually any behaviour — in your personal life, your career, and your organisation. Charles Duhigg, Pulitzer Prize-winning journalist and staff writer for The New York Times, takes us inside the science of habit formation to reveal why habits exist and how they can be changed.

Drawing on hundreds of academic studies and interviews with scientists, CEOs, coaches, and reformed addicts, The Power of Habit shows that the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies, and achieving success is understanding how habits work — and how to reshape them.

Book Details

• Author: Charles Duhigg
• Publisher: Cornerstone Press
• ISBN: 9781847948588
• Format: Paperback
• Genre: Psychology / Self-Help / Productivity
• Weight: 300g

What You Will Discover

• The science behind the habit loop — cue, routine, reward — and how to hack it
• How to identify the keystone habits that trigger widespread positive change
• Why willpower is itself a habit — and how to strengthen it
• How companies like Starbucks, Target, and Alcoa used habit science to transform their organisations
• Practical frameworks to replace bad habits with good ones — permanently

Why This Book Has Changed Millions of Lives

• A New York Times and Wall Street Journal #1 bestseller
• Over 5 million copies sold worldwide, translated into 40+ languages
• Named one of the best business books of the decade by multiple publications
• Praised by scientists, psychologists, athletes, and business leaders alike
• Essential reading for anyone who wants to break bad habits, build good ones, and take control of their life

Whether you want to quit smoking, exercise more, eat better, or build a more productive business, The Power of Habit gives you the framework to make lasting change — starting today.