Ikigai: The Japanese Secret to a Long and Happy Life

Discover Your Reason to Live — The Japanese Way

Ikigai is the international phenomenon that has helped millions of people around the world find their purpose, live with intention, and wake up every morning with joy.

'A practical guide to seeking a long, healthy and happy life.' — Liz Earle

'Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them.' — Marie Kondo

'I read it and it's bewitched me ever since. I'm spellbound.' — Chris Evans

What is Ikigai?

Ikigai is the Japanese word for 'a reason to live' — the place where your needs, desires, ambitions, and satisfaction all meet in perfect balance. It's what makes you jump out of bed in the morning.

Research shows that finding your ikigai is closely linked to living a longer, healthier, and more fulfilling life. And the good news? It's closer than you think.

What This Book Will Help You Do

• Discover what truly drives and fulfils you
• Align your skills, passions, and purpose into one meaningful path
• Simplify your life and focus on what genuinely matters
• Make every single day joyful and intentional

What Readers Are Saying

'A refreshingly simple recipe for happiness.' — Stylist

'Warm, patient, and kind, this book pulls you gently along your own journey rather than pushing you from behind.' — Neil Pasricha, bestselling author of The Happiness Equation

'You've tried hygge and lagom — but it turns out ikigai is the key to happiness.' — The Independent