{"product_id":"thinking-fast-and-slow-daniel-kahneman","title":"Thinking, Fast and Slow – Daniel Kahneman","description":"\u003ch2\u003eOne of the Most Influential Books of the 21st Century\u003c\/h2\u003e\u003cp\u003eOver \u003cstrong\u003e10 million copies sold\u003c\/strong\u003e worldwide — the groundbreaking psychology classic that changed the way we think about thinking.\u003c\/p\u003e\u003ch3\u003eAbout the Book\u003c\/h3\u003e\u003cp\u003eWhy do we make the decisions we do? Nobel Prize winner \u003cstrong\u003eDaniel Kahneman\u003c\/strong\u003e revolutionised our understanding of human behaviour in \u003cem\u003eThinking, Fast and Slow\u003c\/em\u003e. Distilling decades of research, Kahneman reveals that there are two ways we make choices:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSystem 1\u003c\/strong\u003e – Fast, intuitive, and emotional thinking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSystem 2\u003c\/strong\u003e – Slow, deliberate, and logical thinking\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHis book uncovers how our minds are tripped up by error, bias, and prejudice — even when we believe we're being rational — and offers practical techniques to improve your decision-making every day.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the hidden forces shaping your choices\u003c\/li\u003e\n\u003cli\u003eLearn to recognise cognitive biases in yourself and others\u003c\/li\u003e\n\u003cli\u003eBacked by decades of Nobel Prize-winning research\u003c\/li\u003e\n\u003cli\u003ePraised by \u003cem\u003eFinancial Times\u003c\/em\u003e, \u003cem\u003eSunday Times\u003c\/em\u003e, and Steven D. Levitt of \u003cem\u003eFreakonomics\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cblockquote\u003e\n\u003cem\u003e\"There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow.\"\u003c\/em\u003e — Financial Times\u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Daniel Kahneman | \u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin Books | \u003cstrong\u003eISBN:\u003c\/strong\u003e 9780141033570\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":59768948949073,"sku":"1","price":899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1046\/8104\/6097\/files\/Thinking_fast_and_slow.jpg?v=1783488914","url":"https:\/\/booksbuzz.in\/products\/thinking-fast-and-slow-daniel-kahneman","provider":"Booksbuzz","version":"1.0","type":"link"}