{"product_id":"blue-ocean-strategy-by-w-chan-kim-renee-mauborgne","title":"Blue Ocean Strategy by W. Chan Kim \u0026 Renée Mauborgne","description":"\u003ch2\u003eStop Competing. Start Creating.\u003c\/h2\u003e\u003cp\u003eWhat separates enduring business success from the struggle of competing in crowded markets? The answer, according to \u003cstrong\u003eW. Chan Kim\u003c\/strong\u003e and \u003cstrong\u003eRenée Mauborgne\u003c\/strong\u003e, is not to out-compete rivals — but to make competition irrelevant by creating uncontested market space: a \u003cem\u003eBlue Ocean\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eBased on a decade-long study of 150 strategic moves spanning more than 30 industries, \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e presents a systematic framework for breaking free from the red ocean of bloody competition and charting a bold new course for growth and profitability. This expanded edition includes new chapters, updated case studies, and fresh examples from industries around the world.\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e W. Chan Kim \u0026amp; Renée Mauborgne\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business Review Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781625274496\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover (Expanded Edition)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Business Strategy \/ Management\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 400g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy This Book Belongs in Every Business Leader's Library\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA global bestseller with over \u003cstrong\u003e4 million copies sold\u003c\/strong\u003e in 46 languages\u003c\/li\u003e\n\u003cli\u003eNamed one of the most iconic and impactful strategy books of the decade\u003c\/li\u003e\n\u003cli\u003eIntroduces powerful tools: the Strategy Canvas, Four Actions Framework, and Blue Ocean Shift\u003c\/li\u003e\n\u003cli\u003ePacked with real-world case studies from Cirque du Soleil, Apple, Southwest Airlines, and more\u003c\/li\u003e\n\u003cli\u003eApplicable to startups, SMEs, and large enterprises across every industry\u003c\/li\u003e\n\u003cli\u003eEssential reading for entrepreneurs, executives, MBA students, and business strategists\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're launching a new venture or rethinking an existing business, \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e gives you the tools and mindset to stop fighting for market share — and start creating a market of your own.\u003c\/p\u003e","brand":"HARVARD BUSINESS SCHOOL publications","offers":[{"title":"Default Title","offer_id":59784426324049,"sku":"1","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1046\/8104\/6097\/files\/blueoceanstrategyfrontwings.jpg?v=1783706627","url":"https:\/\/booksbuzz.in\/products\/blue-ocean-strategy-by-w-chan-kim-renee-mauborgne","provider":"Booksbuzz","version":"1.0","type":"link"}